Retailers will be banned from selling alcohol below the rate of duty + VAT under new plans announced by Home Office Minister James Brokenshire. To tackle the growing concern over how cheaply some alcoholic drinks are being sold, the government intends to introduce a new proposal which would prevent retailers from selling a 1 litre bottle of vodka (37.5 per cent abv) for less than £10.71 and a 440ml can of lager (4.2 per cent abv) for less than £0.38. This is an important first step in delivering the government's commitment to ban the sale of alcohol below cost.
James Brokenshire minister for crime prevention, said:
"We know that pricing controls can help reduce alcohol-related violent crime and this is a crucial step in tackling the availability of cheap alcohol. In nearly half of all violent incidents the offender is believed to be under the influence of alcohol. That's why we believe it is right to tackle the worst instances of deep discounting. By introducing this new measure we are sending a clear message that the government will not stand by and let drink be sold so cheaply that it leads to a greater risk of health harms or drunken violence."
As part of the considerations of how to achieve the coalition commitment to deliver a ban on below cost sales the Home Office carried out a review of alcohol pricing over the summer. The review of pricing and associated research reports, also published today, not only shows the complex nature of this issue but demonstrates a link between a rise in the price of alcohol and a reduction in alcohol harms.