ECO EASTER EGGS

James Brokenshire MP joined chocolate company Cadbury and the National Trust this week to cut down on unnecessary packaging in order to help conserve the environment.  At Cadbury’s annual Easter reception in the House of Commons, James Brokenshire MP pledged to avoid buying products with too much packaging and to recycle more plastic and cardboard waste. This follows Cadbury’s commitment to cut packaging on its Easter ‘Eco-Eggs’ as part of its ‘Purple Goes Green’ environmental initiative.

James Brokenshire MP said: “It is important that companies like Cadbury take action to protect the environment, but we all have a part to play.  For example, every time you recycle a ton of newspaper you potentially save 24 trees.”

Easter is usually one of the confectionery industry’s most packaging-heavy times of the year, but Cadbury has been reducing the amount of cardboard and plastic that it uses to package its Easter eggs.  By taking these measures, Cadbury has saved approximately 302 tonnes of cardboard, the equivalent of 5135 trees and approximately 283 tonnes of plastic, enough to make 6.74 million 1.5L plastic bottles.

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